Quickly design outstanding packaging, point-of-purchase and self-standing displays, while optimizing the most complex die making layouts.

AlphaCorr SteelRules sets the standard for powerful and easy-to-use professional software for designing packaging, standees and point-of-purchase displays, and the dies used to create them. It is the fastest and most straightforward way to draw, modify and detail accurate designs and dies for packaging and point-of-purchase displays. With support for both Mac and Windows, SteelRules provides everything needed in one package from concept through production for the professional package designer or diemaker.

SteelRules provides everything from concept through die production needed by a designer or die maker of folding cartons, corrugated boxes and point-of-purchase displays.

Optimized for Die Board Layout

Layout the most complex cutting dies for packaging and point-of-purchase displays with male and female stripping jigs and blankers in a matter of minutes. Create flatbed and rotary dies, then precisely output to rule benders, printers, plotters and sample tables including lasers.

Easy User Interface with Drafting Assistant

Built on Ashlar-Vellum’s Graphite™ precision CAD software, AlphaCorr SteelRules features Ashlar-Vellum’s patented Drafting Assistant™ for intelligent snaps and automatic precision alignment of midpoints, endpoints and construction lines. There™s no guesswork, no commands to remember, no complex steps to learn. Just click for perfect results every time.

The Drafting Assistant provides easy precision alignment.

Comprehensive Design Library

SteelRules comes with an extensive parametric library of standard designs for point-of-purchase displays, folding cartons and corrugated boxes. Constructions meet ECMA and FEFCO specifications and can be created in combination with integrated parametrics. Visually displayed designs and die boards make finding the desired carton or die fast and easy.

Die Board Templates

Choose from a wide array of customized die board templates for complete rotary and flatbed dies for all common die cutters. Then apply jig rails, counters, blankers, strippers, and grippers from our adjustable library to rapidly finish your project.

Any design template is easy to find from the extensive list using SteelRules visual display.

Built-in Data Manager

SteelRules records materials, inches of rule, customer data and other details directly in the CAD file in an easily searchable and exportable format. Integrates with Windows Desktop Search and Mac OS X Spotlight. Custom ERP/MRP integrations are available, such as Amtech, HRMS and Solarsoft.

The data manager records design and customer information in the CAD filein an easily searchable format.

Integrated Parametrics

Quickly build or modify smart packaging and display designs, and their related dies, by plugging in geometric values or variable expressions. It’s fast, accurate, and easy.

Use parameters to quickly build smart designs.

Standard Rules and Variations

SteelRules supports all standard rule types and their variations including knife, perf, zipper and score.

Auto Dimensioning

In addition to extensive dimensioning tools, SteelRules will quickly place the necessarily annotations for the overall design or die on the drawing sheet with a single command.

Automated Spec Sheets

SteelRules’ automated specification sheets are easily customized to include all the production information critical for any client’s job as well as your logo and company information.

Automated spec sheets are easily customized.


SteelRules features fully integrated and automated notch/bridge generation capabilities for easy creation, modification and verification of single and instance notches for both rotary and flatbed dies, based on user input or pre-established conditions.

Matrix Score Simulation for Sample Tables

SteelRules automatically creates the scoring pattern for simulating a matrix score for sample table prototypes.

Shrinkage Adjustment

The program automatically calculates the adjustments for shrinkage on mounting holes, knife rule, perf rule, zipper rule and score rule including matrix.

Scrap Knife Generation

Scrap knife is automatically generated according to industry standard practice for flat and rotary dies.

Global Circle Adjustments

SteelRules adjusts all circles based on the thickness of the cutting implement.

Mac/Windows Hybrid License

Work on the Mac or Windows platform of your choice using just one license for each user.